Healthmedical tourism is a booming niche tourism market in the tourism industry. Today, with the mushrooming of private hospitals that offer quality services matching international standards,and with the tie up of the healthcare industry with the tourism sector. The book titled kerala tourism statistics 2017, prepared by the research and statistics division of the department of tourism, covers data pertaining to international and domestic tourist inflow, the key markets, trends in tourist arrival and earnings from tourism. Full text international journal of social sciences and management.
It comes with a green leaf certification accredited by the tourism department, government of kerala. Kerala ayurveda tourism popular ayurveda health centres in. Liquor sales in kerala is a public sector undertaking, through which the government earns a significant revenue. The report envisages that indias strong forecast growth will propel it into the top ten travel and tourism economies by 2026, moving from 12th in 2015 up to 7th by 2026 in terms of total travel and tourism gdp. The tourism industry in kerala can be classified on the basis of different types of tourism.
The main reason for the increasing trend is the attitude of people to spend holidays in a quality manner with the aim of improving health. James manalel introduction tourism is traveling for. The book titled kerala tourism statistics 2017, covers data on international and domestic tourist arrivals, the key market trends, earnings from tourism and useful information related to the tourism industry. Kerala is already recognized as a popular health tourism hub round the globe. Kerala, india al shifa hospital is a multispecialty tertiary level referral hospital located in india. The state is all set for a leap in medical tourism. There are many ayurvedic hospitals, clinics, resorts and spas in kerala for the promotion of ayurvedic tourism. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments. Pdf today, there is a trend of medical tourism in india. Kerala tourism focuses on the conservation of ecology to reduce the negative impact of tourism on the environment and intends to. Kerala is already marketed as a health destination mainly for its ayurveda packages. Medical tourism is a devoloping concept where by people from world over visit their neighbourhood for their medical and relaxation needs. Kerala rightfully claims a rich heritage and tradition in this science of life and prides itself on offering authentic ayurvedic treatment.
Dental tourism is a subset of the sector known as medical tourism. More save kerala, or god\\s own country kerala offers world class medical facilities, comparable with any of the western countries. Health and wellness tourism takes an innovative look at this rapidly growing sector of todays thriving tourism industry. Thousands of foreigners are coming to kerala for the local concepts of rejuvenation and restoration that is embodied in the ayurveda system of treatment. Medical tourism is clearly in a state of expansion in kerala with the efforts. Following coronavirus confirmation in kerala, there were waves of cancellations of hotel bookings and tour packages. For example, in india, some argue that a policy of medical tourism for the classes and health missions for the masses will lead to a deepening of the inequities already embedded in the health care system. The state attracts millions of foreign and domestic tourists to visit the states. Status, growth and impact of medical tourism in india. Major hospitals like kims, trivandrum, lake shore and aims in kochi, and mims, calicut have pioneered joining hands with the government promoting medical tourism. The quality of health care offered by the doctors, nurses and support staff, make medical tourism in kerala a preferred choice of patients. Health tourism, destination attractiveness, ayurveda, kerala.
India healthcare tourism portal of india, medical tourism in. Urbanisation and spread of economic prosperity in the small and large urban areas, employment guarantee programmes for rural population, good telecommunication infrastructure and improved infrastructure such as roads and electricity. Medical tourism is clearly in a state of expansion in kerala with the efforts of. There are many reasons why many tourists prefer visiting kerala for their health concerns. Pdf medical tourism in keralachallenges and scope james. Marketing ayurveda as part of the health tourism has brought a new definition to vacationing in india itself.
As a part of health tourism, you can find unique treatments of ayurveda for different illnesses, rejuvenation programs, body and beauty care therapies which have been developed over the years by sages and physicians. This treatment can contain a full or a partial scope of medical treatments. Healthmedical tourism is a booming niche tourism market in the tourism. Kerala tourism guide kerala travel guide brochure pdf. Good health is an essential requirement for the enjoyment of every aspect of life.
Kerala has the potential to increase the inflow of medical value tourists by 1015 per cent. The purpose of travel may vary with the taste and interest of each person. Pdf abstract kerala is unique in the world tourism map for its natural beauty and cultural heritage. Kerala is usually marketed as a health destination for its allopathy, ayurveda, dental packages. It involves individuals seeking dental care outside of their local healthcare systems and may be. Expecting more than 400 delegates for the conference and above visitors for the exhibition kerala health tourism 2019 will deliberate on the importance of cultural competency in. Medical tourism may raise broader ethical issues for the countries in which it is promoted.
During the past decade, health and wellness tourism has. Posts about medical tourism in kerala written by harrygreens. Medical tourism is marketed along with ayurveda and other health packages. Kerala is easily accessible by air, road and rail, in comparison to markets in europe, the middle east and south asia. Related data were collected from the directorate of tourism, govt. Kerala tourism official website provides text, photos, video, on travel destinations, hotels, accommodation, culture, heritage, art forms and people of gods own country.
More and more hospitals are joining hands with the tourism industry to benefit their services. Medical tourism is marketed alongwith ayurveda and. Tourism industry is a major contributor to the states economy. The reason india kerala is a favourable destination is because of its infra structure and technology in which is in par with those in usa, uk and europe. Download kerala tourism guide for free in pdf format. Medical tourism agents in kerala, kerala luxury travel package. High level of education especially among women and greater health consciousness have played a key role in the attainment of good health standards in kerala.
The term ayurveda is coined out of ayu meaning life and veda representing knowledge. Medical treatment combined with leisure activities, fun and fitness. Jul 04, 2019 kerala has the potential to increase the inflow of medical value tourists by 1015 per cent. Medical tourism in keralachallenges and scope citeseerx. From wellness to medical wellness tourism in kerala 3. Medical tourism kerala is usually marketed as a health destination for its allopathy, ayurveda, dental packages. The medical tourism industry in kerala can boom to be the global leader only if both the healthcare and tourism. It comes with a green leaf certification accredited by the. Medical tourism is marketed along with allopathy,ayurveda, dental and other health packages.
The place possesses more than 100 resorts in which majority provides ayurvedic spa and treatment to the customers. Health medical tourism in kerala, india green haven tours. Epidauria became the original travel destination for medical tourism. Kerala is a prime highend tourism in the indian subcontinent and has been rated as. Thus, ayurveda is the art of healing and prolonging life. Al shifa hospital is a multispecialty tertiary level referral hospital located in india. Welcome to kerala tourism official website of department of. Kerala, india has state of the art hospitals and the best qualified doctors.
This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs. Medical tourism is like any leisure product where apart from travel package, one gets medical treatment at the best hospitals. End state master plans with meticulous spatial planning and numerous and welldefined project proposals the implementation or otherwise of which would. End state master plans with meticulous spatial planning and numerous and welldefined project proposals the implementation or. The high priority for health in kerala is bound to make this relatively new aspect of tourism into a multi crore industry in future. India healthcare indias 1st healthcare tourism portal launched by indian government and also india is an international medical travel destination for patients. Content home medical tourism in keralachallenges and scope joseph m. Why is kerala the top choice for medical health tourism. People like to travel to distant parts of the world to see great buildings or other works of art, to learn new languages, to experience new cultures or to taste new cuisine.
Kerala is already being marketed as a popular health destination for its famous ayurveda health packages. Discover information about popular ayurveda health and treatment centers in kerala. The term includes ayurveda, naturopathy, yoga, meditation and many other mental and physical. To further promote tourism in kerala, the government of kerala started the grand kerala shopping festival in the year 2007. Medical tourism kerala india treatment with leisure.
The government of kerala has conferred the 200405 health tourism award on kims for introducing the most innovative project in the field of tourism kerala institute of medical sciences, p. Destination india 7 growth of middleincome class, with about 62 per cent households falling in this category in 20092010. Apart from nature and culture, kerala has a unique opportunity in the area of medical tourism. It was established in 1989 and offers a wide variety of medical services including a department of dentistry. The organised provision of services like prevention.
Indian medical tourism industry shows an annual growth rate of 30 percentages, which caters to patients normally coming from us, europe, west asia and africa. Medical tourism encompasses all those services that consumers use when traveling with the intention of getting some form of treatment. Abstract kerala is unique in the world tourism map for its natural beauty and cultural heritage. Ayurveda health tourism thapovan ayurvedic centre presents ayurveda in its most traditional and purest form.
Kerala tourism executive summary e 1 executive summary the perspective plan in brief 200203 to 202122 tourism planning a flexible approach end state master plans with meticulous spatial planning and numerous and well. In india, kerala is emerging as a prime health tourism hub for its ayurveda packages. Over the last few decades, the state of kerala in india has made tremendous achievements in the medical industry. Major hospitals in kerala join hands with the government in promoting health tourism. With the best infrastructure, the best possible medical facilities, accompanied with the most competitive prices, you can get the treatment done. An international coir fest is conducted annually that is aimed at developing the coir industry of kerala and tourism. The role of health tourism on tourism development in kerala state. Spa towns and sanitarium were the form of early medical tourism. During the past decade, health and wellness tourism has become one of the top categories of tourism across the globe. Tourism is an important contributor to the growth of service sector in kerala. Health care scenario in kerala an overview health is wealth goes the axiom in india and it is relevant for all countries in the world. Kerala is one of the best ayurveda tourism destinations in india.
Ayurveda college thiruvananthapuram, directorate of indian systems of medicine, reputed and classified wellness resorts in the private sector as well as from the published research reports on health tourism. Medical tourism in kerala medical tourism in india. Aug 08, 20 indian medical tourism industry shows an annual growth rate of 30 percentages, which caters to patients normally coming from us, europe, west asia and africa. Detailed kerala travel guide ebook for your next trip to kerala. The high priority for health in kerala is bound to make this relatively. Ayurveda medical health tourism in kerala, india providers. Health tourism health tourism is attracting tourists in great deal. Medical tourism, health resorts, patient satisfaction, motivation, destination performance. India has originated as one of the most important hubs for medical tourism. Pdf perception of tourists towards kerala as a preferred alternate. The state of kerala is now in a position to provide advanced surgical and health care treatments costeffectively.
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